She’s fresh, funky and a true original.
Heads turn when she walks on by: She’s that girl you want to hang out with, smart and charming and with a cooky sense of humour.
She’s sweet but outspoken, doesn’t follow trends and has a wicked style. She likes to dance, eat carrot cake, and treat random strangers to a winning smile (especially when she has some salad stuck between her teeth).
She’s a rebel with a cause, with the biggest heart. The maximalism to your minimalism, the yin to your yang. A lover, not a fighter. .. uhm.. you get it.
And whenever she rides her bike, she wears the cutest dress and sings completely out of tune.
Are you that girl?
OK, we've got to be honest with you here. We design clothes for you to love and wear, sure. But most of all, we design clothes we really want to wear ourselves, all day, every day. And we might have started out as a couple of girls, but we've grown into a full-blown band of women.
We love colour as much as we always did, and our weak spot for prints won’t disappear in a million years. But we might, just might, have gained a few pounds in all the wrong and right places. So flattering shapes and a bit of camouflage are most welcome. Just alike in the Who’s That Girl collection, all Wow To Go! fabrics and prints are exclusively designed by us, so you won’t find that amazing jacquard dress or gorgeous pair of palazzo pants anywhere else, ever.
In every woman there's still a girl
How we got started
Who’s That Girl was born & bred in Antwerp, Belgium. Confident and down-to-earth. Stylish without pretensions. And totally unable to choose: chocolate or fries? Quintessentially Belgian, you might say. But maybe that’s just us. Being Belgians and all. And loving the hell out of our collection.
14 years ago, we were a bunch of kids with a clear view on what clothes we liked and a desperate shortage of cash. We loved vintage without the musty smell. Couture, without the pricetag. Colours and cool prints that no-one else wore. And most of all, we were fed-up with looking for the totally unfindable, so we figured: Why keep on searching for the holy grail of fashion if we can make it ourselves?
And, quelle surprise- turned out we weren’t the only ones who liked "wow!" clothes without a “what?” pricetag! Our colourful dresses, funky shirts and comfy trousers sold like hot cakes, or, should we say, pistolets, and within a few years, we opened our own store in Antwerp, had an extensive collection and were booming like an overactive human beatbox. Within the next few years, we moved to a bigger location and opened additional stores.
Today, Who’s That Girl has 6 brand stores and is sold in over 300 points of sale all over Europe.
Don’t be perfect, be real
A woman with a big smile and messed-up hair is much more fun than an airbrushed supermodel. Embrace your quirks, is what we say. You are as beautiful as you feel and besides: We all got better things to do than or stand in front of a mirror all day.
That’s why we design clothes that are low-maintenance, dress you up in a sec, and flatter all shapes and sizes. And that’s why the stars of our collections are beautiful women we spot on the street, not professional models.
Cause it’s all about the attitude, baby. That, and a killer dress.